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published at 2018-01-31

General Data Protection Regulation (GDPR) requirements, deadlines and facts

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.

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published at 2018-01-10

Conducting Market Research

In conducting your market research, you will gather two types of data: primary and secondary.

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published at 2018-01-10

KPMG Australia launches CMO advisory

AUSTRALIA – Professional services company KPMG Australia has hired Carmen Bekker as a partner to lead its new specialist division aimed at chief marketing officers (CMOs).

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published at 2017-12-12

UK shoppers expected to cut back this Christmas

First dip in consumer spending for five years predicted by research for Visa but online sales are forecast to increase.

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published at 2017-11-06

Research ethics ‘is not just common sense’

UK – Anyone who thinks that market research ethics is simply a matter of ‘common sense’, hasn’t thought it through.

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published at 2017-11-06

What’s the future for opinion polls?

Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters’ emotional engagement and of further educating media clients about polling.

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published at 2017-10-25

The great debate comes down to evidence.

The Festival of Marketing closed with the much anticipated live debate between Professor Byron Sharp and Mark Ritson. 2CV’s Adam Pemberton reports.

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published at 2017-10-11

Market Research Automation: Our Greatest Fear or Innovation?

What new accomplishments may market researchers reach if they had better-thinking machines to assist them?

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published at 2017-10-11

Google pays $1.1BN for HTC’s pixel

US – Alphabet-owned Google has renewed its smartphone hardware interest with the $1.1bn purchase of Taiwan’s HTC Pixel division.

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published at 2017-10-03

GLOBAL MARKET RESEARCH GROWTH HIGHEST SINCE 2010

Global turnover of the traditional market research sector was $44.5 billion in 2016.

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