Since then, all of the professionals in WOM are dedicated to the recruitment process and building strong panel across the globe. Several key points were integrated into WOM’s philosophy – quality, validity and perfection.
One of the most important thing nowadays is giving the customer a really good product. There are many new features and improvements in the area since the conceptualizing and introduction of Market research during the 1920’s. In order to step outside the shadows of big competitors, however, you must offer a different and innovative cost-effect service as well as premium quality and excellent knowledge in the area.
The fundamentals of WOM are to transform the way marketing decision are taken by bringing together consumers and brands via the world’s fastest growing panel community of two million members across various countries.